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The Other 85% – What Marketers Are Missing in MarTech
Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels; Silo organization and operating models Isolated skills Fragmented martech ecosystem Data silos Broken agency partnerships…
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No Such Thing As A “CRM Campaign”
I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…
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Digital transformation in healthcare: 5 areas of immediate growth
As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries in the quest to deliver a better customer experience. The industry has been bringing a fundamental shift from volume to value of care. The evolution in data, mobile and cloud technologies…
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Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today
As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection of marketing, technology and data; bringing a fundamental shift from volume of care to value of care. Here is a transcript, take a read: I recently sat down with Mayur Gupta,…
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Inc. – HealthCare Marketing Is About to Get Disrupted
As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I sat down with him to talk about why the health care industry is about to undergo a major shift in marketing. What does health care marketing look like right now? It’s…
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Inc. – Marketing Technology Growth | Piercing Through the Chaos
As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150…
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HealthCare Marketing Moves From Multichannel To Omnichannel
As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care. The industry has moved from massive health systems with weeks-long waits for an appointment to a world of wearable,…
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With Its Eye On Consumers, HealthCare Shifts From Volume To Value
As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving…
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Navigating The Marketing Technology Disruption
A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader and visionary in the digital transformation and evolution of the marketing function. CMSWire was kind enough to publish it across 2 segments: How do you build a Marketing Technology Roadmap Today?…
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AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care
As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones and one-click purchasing have become part of our daily lives. Yet health care, an industry that touches and impacts everyone’s life, has lacked the same innovation or disruption,…