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Marketing as a Growth Engine – Podcast with Erich Joachimsthaler
Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast Series”. Amongst other things, we discussed: · The transformation of marketing into a growth engine · The need to drive growth across the brand, the user base and user value · The principles of…
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When Customer Relationship Means Growth
When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and accelerating business growth. The vast amount of data at our fingertips and the evolution in technology has made marketing more targeted, relevant, measurable and more accountable. The change…
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Marketing Needs Growth Planning Not Media Planning
Marketing Needs Growth Planning Not Media Planning Marketing Now Means Growth Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measureable and attributable. It is not just impact top of the funnel brand awareness but the lower half as well driving performance – conversion, retention and GROWTH. Marketing…
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The Other 85% – What Marketers Are Missing in MarTech
Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels; Silo organization and operating models Isolated skills Fragmented martech ecosystem Data silos Broken agency partnerships…
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The Always-On Customer Obsessed Organization
There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center…
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No Such Thing As A “CRM Campaign”
I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…
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chiefmartec.com – Start 2017 with the world’s most famous chief marketing technologist
My discussion with the legendary Scott Brinker, original post here, take a read: What better way to launch into 2017 than revisiting our good friend Mayur Gupta, truly one of the icons of the marketing technology world. Over the history of this blog, some of the most fascinating stories to me have been observing how…
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Digital transformation in healthcare: 5 areas of immediate growth
As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries in the quest to deliver a better customer experience. The industry has been bringing a fundamental shift from volume to value of care. The evolution in data, mobile and cloud technologies…
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Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today
As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection of marketing, technology and data; bringing a fundamental shift from volume of care to value of care. Here is a transcript, take a read: I recently sat down with Mayur Gupta,…
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Inc. – HealthCare Marketing Is About to Get Disrupted
As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I sat down with him to talk about why the health care industry is about to undergo a major shift in marketing. What does health care marketing look like right now? It’s…