Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels;
- Silo organization and operating models
- Isolated skills
- Fragmented martech ecosystem
- Data silos
- Broken agency partnerships
We discussed the need for fundamental convergence. A concept I summarized through 7 building blocks of an “always-on growth machine”, take a read: