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When Customer Relationship Means Growth
When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and accelerating business growth. The vast amount of data at our fingertips and the evolution in technology has made marketing more targeted, relevant, measurable and more accountable. The change…
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The Other 85% – What Marketers Are Missing in MarTech
Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels; Silo organization and operating models Isolated skills Fragmented martech ecosystem Data silos Broken agency partnerships…
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No Such Thing As A “CRM Campaign”
I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…
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Digital transformation in healthcare: 5 areas of immediate growth
As published by VisionCritical Customer Experience on their blog post: In the last few years, healthcare has been trying to join other industries in the quest to deliver a better customer experience. The industry has been bringing a fundamental shift from volume to value of care. The evolution in data, mobile and cloud technologies…
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HealthCare Marketing Moves From Multichannel To Omnichannel
As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care. The industry has moved from massive health systems with weeks-long waits for an appointment to a world of wearable,…
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With Its Eye On Consumers, HealthCare Shifts From Volume To Value
As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving…
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Navigating The Marketing Technology Disruption
A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader and visionary in the digital transformation and evolution of the marketing function. CMSWire was kind enough to publish it across 2 segments: How do you build a Marketing Technology Roadmap Today?…
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Digital Transformation in Healthcare – CDOClub
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation in Healthcare”. Considering how easy it has become to drive innovation and disrupt traditional categories with new immersive ideas, it is shocking to see how far behind a multi-trillion dollar industry…
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The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…
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Consumer – The Missing Seat in the C-Suite
Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side David Mathison at the C-Suite Network Conference run by Jeffrey Hayzlett, former CMO at Eastman Kodak and now the host of C-Suite with Jeffrey Hayzlett on Bloomberg. Not that David needs…