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The Other 85% – What Marketers Are Missing in MarTech
Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels; Silo organization and operating models Isolated skills Fragmented martech ecosystem Data silos Broken agency partnerships…
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Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today
As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection of marketing, technology and data; bringing a fundamental shift from volume of care to value of care. Here is a transcript, take a read: I recently sat down with Mayur Gupta,…
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SocialMediaToday – My Dialogue with Drew Neisser
Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the world of modern marketing. For Drew Neisser’s complete interview with CMO Award Winner Mayur Gupta, click here. Programmatic is about as nerdy as it gets in the world of marketing. It’s the…
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Data Convergence – The Marketing Glue For The Omni-Channel Reality
Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve for “small data”, akin to…
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eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology
Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are…
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AdExchanger – Is Human The New Technology?
Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…
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The Ecommerce Guide to Big Data [Infographic]
![The Ecommerce Guide to Big Data [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/12/967cbig-data-infographic-thumbnail1-150x148.jpg)
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…