Tag: ad age

  • The Other 85% – What Marketers Are Missing in MarTech

    The Other 85% – What Marketers Are Missing in MarTech

    Earlier in January this year, I shared my perspective on why only 15% of marketing technologies are utilized at their full capacity by marketers in most organizations. The other 85% remains under utilized largely due to fragmentation at various levels; Silo organization and operating models Isolated skills Fragmented martech ecosystem Data silos Broken agency partnerships…