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Inc. – Marketing Technology Growth | Piercing Through the Chaos
As originally published on Inc. in collaboration with Travis Wright There is no doubt about the exponential growth in the Marketing Technology landscape. It is very obvious both in terms of the sheer breadth of the types of marketing as well as the number of marketing technology vendors. It just continues to explode. From 150…
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HealthCare Marketing Moves From Multichannel To Omnichannel
As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care. The industry has moved from massive health systems with weeks-long waits for an appointment to a world of wearable,…
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With Its Eye On Consumers, HealthCare Shifts From Volume To Value
As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving…
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Navigating The Marketing Technology Disruption
A few days back, I had a wonderful opportunity to dialogue on Marketing Technology Disruption with David Raab, who has been a thought leader and visionary in the digital transformation and evolution of the marketing function. CMSWire was kind enough to publish it across 2 segments: How do you build a Marketing Technology Roadmap Today?…
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AdExchanger – Consumers Spark Data-Driven Digital Transformation Within Health Care
As originally published on AdExchanger on March 1st, 2016 In a digital world where the process of innovation has become a commodity, driverless smart cars, personal drones and one-click purchasing have become part of our daily lives. Yet health care, an industry that touches and impacts everyone’s life, has lacked the same innovation or disruption,…
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Interview with Mayur Gupta, SVP, Head of Digital – Healthgrades
As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta 1. Could you tell me a little about your background and how you came to be the SVP, Head of Digital at Healthgrades? It’s been an interesting journey full of mistakes, lessons learned and several twists & turns. I started off as a…
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Digital Transformation in Healthcare – CDOClub
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation in Healthcare”. Considering how easy it has become to drive innovation and disrupt traditional categories with new immersive ideas, it is shocking to see how far behind a multi-trillion dollar industry…
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A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk to me and then publish this dialogue on his blog. Here is an extract from there, take a read: Mayur was one of the first high-profile “chief marketing technologists” at a…
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How marketing technology could transform healthcare
As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer, you now shop for fresh groceries on your phone and expect them to be delivered at your doorstep in less than four hours. You call for a luxury SUV or a…
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Huffington Post – The 5 Cs of Digital Marketing
Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding…