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First Principles of a Global Marketing Technology Capability
As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…
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eMarketer Interview – Driving Behavioral Changes Through Marketing Technology
eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus on the intersection of Marketing, Technology and Innovation; an attempt to guide marketing leaders on the challenges and nuances of both ignoring this intersection as well as being able to successfully…
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Dialogue with DMNews – The Marketing Technology Disruption
I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…
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Consumer are the Center of the Marketing Technology Storm – DMNews
View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head, marketing technology, Kimberly-Clark Technology has been growing exponentially for many years now. Consumer options are directly tied to this growth. Marketers have been intensely focused on keeping pace with new channels…
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The History & Future of Marketing Technology
A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download your copy by clicking here. A quick extract from the original site with a description of the whitepaper: There are more than 1,870 technologies that specialize in social, search, email, analytics,…
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Harvard Business Review – The Rise of the Chief Marketing Technologist
The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″ Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing…
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Managing the Madness – The Marketing Technology Explosion
Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by now seen Scott Brinker’s Marketing Technology Supergraphic that was published last week. It is an orchestration of 947 technology vendors in 43 categories and not yet complete because the landscape is…
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Globalization – Marketing’s Biggest Challenge?
Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around specific technologies and innovation that is happening around us, may be Data or rather “Big Data”, content, mobile and the list can go on. Interestingly though, while technology in general may…