Category: Marketing technology

  • eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

    eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

    eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus on the intersection of Marketing, Technology and Innovation; an attempt to guide marketing leaders on the challenges and nuances of both ignoring this intersection as well as being able to successfully…

  • AdExchanger – Is Human The New Technology?

    Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…

  • Dialogue with DMNews – The Marketing Technology Disruption

    Dialogue with DMNews – The Marketing Technology Disruption

    I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…

  • Consumer are the Center of the Marketing Technology Storm – DMNews

    Consumer are the Center of the Marketing Technology Storm – DMNews

    View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head, marketing technology, Kimberly-Clark Technology has been growing exponentially for many years now. Consumer options are directly tied to this growth. Marketers have been intensely focused on keeping pace with new channels…

  • The Rise of the Chief Marketing Technologist – HBR

    View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At…

  • The History & Future of Marketing Technology

    The History & Future of Marketing Technology

    A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download your copy by clicking here. A quick extract from the original site with a description of the whitepaper: There are more than 1,870 technologies that specialize in social, search, email, analytics,…

  • CMSWire – Fragmentation Is Holding Marketing Back

    In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel consumer experience and possible areas of “CONVERGENCE” needed to overcome the gaps. Take a read: What do omnichannel marketing and winning a Formula One race on flat tires have in common? Simple…

  • MobileMarketer – Building brands in a digital world requires versatile specialists

    Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies…

  • Managing the Madness – The Marketing Technology Explosion

    Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by now seen Scott Brinker’s Marketing Technology Supergraphic that was published last week. It is an orchestration of 947 technology vendors in 43 categories and not yet complete because the landscape is…

  • SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

    From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading Web Experience Management Platform) is not just a flash in the pan. While it may sound like yet another technology acquisitions, I see this as a step towards the eventual “convergence”…