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eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology
Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are…
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CMSWire – The Marketing Technology Explosion: A Blessing or a Curse?
View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW. The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media,…
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The Marketing Technology Underpinnings – Growth Factors
The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology and innovation and more importantly learn the art of applying the ever evolving landscape to solve business challenges and change consumer behaviors that ultimately prevent businesses from growth. In essence two…
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First Principles of a Global Marketing Technology Capability
As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…
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AdExchanger – Is Human The New Technology?
Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…
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Dialogue with DMNews – The Marketing Technology Disruption
I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…
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Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means
In the late 1990’s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tip of everyone’s tongue in the conference sessions, and the exhibit hall was full of solution providers, most of them new, claiming to have the perfect,…