The Growth Machine

Tag: mobile

  • mOS – Marketing Operating System | A Vision Part II

    As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for what’s going to follow. As we kick start our digital & marketing efforts for 2013, a lot of expectations have been set around innovation & expansion of key marketing trends: Big…

  • What Makes a Marketing Technologist – Just Technology?

    If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The year of course started with a LOT of…

  • Global Mobile Commerce Trends [Infographic]

    Global Mobile Commerce Trends [Infographic]

    This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to enlarge infographicNot surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.Tweetable stats:Australian mobile traffic to #ecommerce sites…

  • eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

    In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s final destination that has gone way beyond the traditional conversion or selling point. As a matter of fact, you may argue that the real journey or the true battle for the…

  • The “Mobile” Impact on Retail | Lowe’s In-Store App Battle With An Experience Assault

    May the best experience win. As retailers evolve their strategies for handling the super-informed, smartphone-wielding consumer, the best defense is a good offense. Trying to thwart the new consumer look-up habit with store-only inventory or universal pricing seems to me a defensive response that drips desperation and in some measure, scapegoating. Much like the music…

  • Shut That Off! Or Oversharing In The Age of Personal Broadcasting

    “You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about your slicing your finger with a hand blender?,” I snarked as I filmed the procedure with my iPad. “But I think you will get points at least for delaying your self-assault…

  • Responsive Design – Great But Not The Holy Grail!!!

    Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In fact am in the middle of two reasonably sized responsive executions with a team of rock stars @ SapientNitro for leading brands and can’t wait to see them go LIVE. I…

  • Mobile Development Strategies – What is Right For Me? Native vs HTML5 vs Hybrid?

    It’s interesting and appalling at times to see how this debate continues with strong opinions that simply add a silver line to a single development methodology in the mobile app space, some would pick native, some mobile web or some would now say hybrid is the “be all” for mobile development. The truth however has…