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AdExchanger – Is Human The New Technology?
Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…
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The History & Future of Marketing Technology
A few weeks back, I worked with the editing team at Kapost on a whitepaper on the “Future of Marketing Technology”, you can download your copy by clicking here. A quick extract from the original site with a description of the whitepaper: There are more than 1,870 technologies that specialize in social, search, email, analytics,…
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MobileMarketer – Building brands in a digital world requires versatile specialists
Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies…