Tag: marketingTechnologist

  • Dialogue with DMNews – The Marketing Technology Disruption

    Dialogue with DMNews – The Marketing Technology Disruption

    I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…

  • The Rise of the Chief Marketing Technologist – HBR

    View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At…