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Dialogue with DMNews – The Marketing Technology Disruption
I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…
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The Rise of the Chief Marketing Technologist – HBR
View the original post on HBR – The Rise of the Chief Marketing Technologist. Here is a quick peek: A transformation is occurring within companies as marketing is rapidly becoming one of the most technology-dependent functions. Gartner predicts that by 2017 chief marketing officers will have a bigger technology budget than chief information officers. At…