Marketing as a Growth Engine – Podcast with Erich Joachimsthaler
Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast Series”. Amongst other things, we discussed: · The transformation of marketing into a growth engine · The need to drive growth across the brand, the user base and user value · The principles of […]
Inc. – HealthCare Marketing Is About to Get Disrupted
As published on Inc. by Jonathan Lacoste based on my interview with Jonathan Mayur Gupta heads up digital and omnichannel marketing for Healthgrades. I sat down with him to talk about why the health care industry is about to undergo a major shift in marketing. What does health care marketing look like right now? It’s […]
The Technology Dilemma – What Fuels your eStore Experience!!!
What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s) online through an online store, you would have either asked or been asked this question a hundred times: Should you use your eCommerce platform to enable your store experience or should […]