Tag: convergence

  • The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still […]

  • VentureBeat – The right data management platform for an omni-channel view of your customers

    VentureBeat – The right data management platform for an omni-channel view of your customers

    View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need good ways to solve “smaller” data problems. One small-data problem is “data fragmentation,” where you collect data on your customer on various different devices but have no way to merge all […]

  • Founding Principles of Enabling an Omni Channel Strategy

    Founding Principles of Enabling an Omni Channel Strategy

    There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and […]

  • Consumer are the Center of the Marketing Technology Storm – DMNews

    Consumer are the Center of the Marketing Technology Storm – DMNews

    View the original post at DMNews Mayur Gupta dishes on why customers are the key to marketing and tech innovation. Mayur Gupta, global head, marketing technology, Kimberly-Clark Technology has been growing exponentially for many years now. Consumer options are directly tied to this growth. Marketers have been intensely focused on keeping pace with new channels […]

  • CMSWire – Fragmentation Is Holding Marketing Back

    In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel consumer experience and possible areas of “CONVERGENCE” needed to overcome the gaps. Take a read: What do omnichannel marketing and winning a Formula One race on flat tires have in common? Simple […]

  • MobileMarketer – Building brands in a digital world requires versatile specialists

    Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies […]

  • Omni-Channel Experiences, Still Far from Reality!!!

    Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure you’re thinking, what in the world is this guy writing about and what has this got to do with omni-channel experiences. Well, it does because I feel the same way every […]