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Marketing Technology Breaking The Technology Barrier |MarTech 2015
Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing much left to share after some inspiring posts and summary from great thought leaders like these ones: 9 big takeaways from MarTech conference by Scott Brinker Highlights from MarTech by Patrick…
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eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology
Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are…
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Programmatic – It Was Never About Technology But Changing Human Behavior
I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It’s a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation of great technological solutions that…
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CMSWire – The Marketing Technology Explosion: A Blessing or a Curse?
View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW. The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media,…
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AdExchanger – Is Human The New Technology?
Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the…
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Dialogue with DMNews – The Marketing Technology Disruption
I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…