Tag: consumerism

  • HealthCare Marketing Moves From Multichannel To Omnichannel

    HealthCare Marketing Moves From Multichannel To Omnichannel

    As originally published in AdExchanger on the shift in healthcare from MultiChannel to OmniChannel Marketing It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world of health care. The industry has moved from massive health systems with weeks-long waits for an appointment to a world of wearable, […]

  • With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving […]