The Growth Machine

Tag: consumer experience

  • Omni-Channel Experiences, Still Far from Reality!!!

    Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure you’re thinking, what in the world is this guy writing about and what has this got to do with omni-channel experiences. Well, it does because I feel the same way every…

  • Digital Asset Management – Operations to Innovation!!!

    When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event, my first reaction was why a conference on DAM and what is there to talk about. But it did not take me long to realize that the answer to the question…

  • Time for mOS – Marketing Operating System aka iOS? A Vision – Part I

    I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just kept procrastinating the work. But last night’s news on Oracle’s acquisition of Eloqua for a good $871 million dollar pushed me to share my dream of using an “mOS” – Marketing…