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Can online video drive sales?
Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how online video is not just a primary engagement touchpoint for brands and consumers but also a fairly significant sales channel that drives both brand equity and sales. Video is unique, the…
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The Ecommerce Guide to Big Data [Infographic]
![The Ecommerce Guide to Big Data [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/12/967cbig-data-infographic-thumbnail1-150x148.jpg)
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…
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Global Mobile Commerce Trends [Infographic]
![Global Mobile Commerce Trends [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/11/1058global-mobile-commerce-infographic-150x150.jpg)
This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to enlarge infographicNot surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.Tweetable stats:Australian mobile traffic to #ecommerce sites…