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The Ecommerce Guide to Big Data [Infographic]
![The Ecommerce Guide to Big Data [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/12/967cbig-data-infographic-thumbnail1-150x148.jpg)
“Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…
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Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means
In the late 1990’s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tip of everyone’s tongue in the conference sessions, and the exhibit hall was full of solution providers, most of them new, claiming to have the perfect,…
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Global Mobile Commerce Trends [Infographic]
![Global Mobile Commerce Trends [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/11/1058global-mobile-commerce-infographic-150x150.jpg)
This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to enlarge infographicNot surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.Tweetable stats:Australian mobile traffic to #ecommerce sites…
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Investing in Marketing Technology Future – Marketing Technology Office
Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh Vittal MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the age of the customer, marketing departments must increase technology investments to facilitate the capture, analysis, and application of customer data. (see endnote 1) The knot of proliferating channels, rapidly evolving behavior,…
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The New CRM: Content Relationship Marketing
Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended audience? Is it building and/or maintaining relationships? Does it provide a third-party view of your organization? According to an…
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The “Mobile” Impact on Retail | Lowe’s In-Store App Battle With An Experience Assault
May the best experience win. As retailers evolve their strategies for handling the super-informed, smartphone-wielding consumer, the best defense is a good offense. Trying to thwart the new consumer look-up habit with store-only inventory or universal pricing seems to me a defensive response that drips desperation and in some measure, scapegoating. Much like the music…