The Growth Machine

Category: User Experience

  • Omni-Channel Experiences, Still Far from Reality!!!

    Can you complete let alone win a Formula One race with flat tires? Don’t think I need to answer that question but am sure you’re thinking, what in the world is this guy writing about and what has this got to do with omni-channel experiences. Well, it does because I feel the same way every…

  • What Makes a Marketing Technologist – Just Technology?

    If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The year of course started with a LOT of…

  • Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means

    In the late 1990’s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tip of everyone’s tongue in the conference sessions, and the exhibit hall was full of solution providers, most of them new, claiming to have the perfect,…

  • Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

    Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before…

  • Responsive Design – Great But Not The Holy Grail!!!

    Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In fact am in the middle of two reasonably sized responsive executions with a team of rock stars @ SapientNitro for leading brands and can’t wait to see them go LIVE. I…

  • Approach to Responsive Design | User Experience in Context

    I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries and javascript to deliver a ubiquitous web experience across devices, resolutions, screen sizes and orientations. A closer experience this year has made me realize the opportunities and challenges responsive brings –…