The Growth Machine

Category: Technology

  • Approach to Responsive Design | User Experience in Context

    I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries and javascript to deliver a ubiquitous web experience across devices, resolutions, screen sizes and orientations. A closer experience this year has made me realize the opportunities and challenges responsive brings –…

  • BIG DATA – More Than Just BIG!!!

    If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insight generation thus far. So how much of the hype is…

  • Why is Big Data Revolutionary?

    Originally published by: ZDNet » Tech on 2012-04-10 21:29 PDT by Andrew Brust Summary: Big Data is revolutionary, and not merely the evolution of BI and data warehousing technology. Here’s why. Last week, Dan Kusnetzky and I participated in a ZDNet Great Debate titled “Big Data: Revolution or evolution?” As you might expect, I advocated…

  • A Conversation On The Role Of Big Data In Marketing And Customer Service

    Big data is here! And, marketers are one of the professional groups that stand to gain the most from these new-found capabilities to analyze data that, until recently, would have been too complex to capture, store and make sense of. Behind the hype lies a golden opportunity for marketers and customer service to help their…

  • A Digital Experience Platform – Beyond just a WCM

    Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to information and a higher expectation for relevant and personalized content at their finger tips anytime & anywhere. Conventional approach by marketers to this complexity has been rather ad-hoc and disparate in…

  • Performance Testing & Tuning | Solving The Mystery

    Performance testing & tuning for any application is critical for a successful delivery but a lot of times it is either ignored in the estimates/plans and picked up when it’s already too late or in some cases simply ignored due to a lack of an existing performance testing & tuning approach. While there is no…

  • Mobile Development Strategies – What is Right For Me? Native vs HTML5 vs Hybrid?

    It’s interesting and appalling at times to see how this debate continues with strong opinions that simply add a silver line to a single development methodology in the mobile app space, some would pick native, some mobile web or some would now say hybrid is the “be all” for mobile development. The truth however has…

  • Google+ Beyond D’Eye

    A lot has been said and written about Google+’s future, possibilities and roadmap. Is it a social networking site like Facebook, or maybe it’s like Twitter and so on. Comparing Google+ with any of the existing social platforms will be immensely undermining the potential of what Google can do with its social arm. The impact…

  • Future of Cloud Computing – Overcoming IT Cost Barriers

    Cloud computing breaks down barriers to computing power that was once only available to a select few. As more and more businesses explore the benefits of cloud computing, revolutionary innovations are happening across a wide range of industries. For more information about cloud offerings from IBM, visit www.ibm.com Follow us on Twitter at www.twitter.com and…

  • Apple: Just Halfway There

    Apple ( Nasdaq: AAPL     ) shares have been on a monster rally so far this year.