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Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and…
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Navigating Through the DMP Outburst – Enabling The Omni-Channel Vision
It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities to solve consumer needs and gaps. While Big Data has been the old new kid on the block for a while and understandably critical for certain types of organizations more so…
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The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?
I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood, one emotion and desire that everyone regardless of where they sit have unequivocally expressed has been to “PUT THE CONSUMER AT THE CENTER”. Ironically enough though, we have consistently failed in…
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Data Convergence – The Marketing Glue For The Omni-Channel Reality
Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve for “small data”, akin to…
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Is Paid the New Television & Broadcast Investment Haven
I Is Paid the New Television & Broadcast Investment Haven I was recently at the MarTech Conference in San Francisco and it was obviously a fascinating event that lasted two days of non-stop learning and collaboration, you can view more thoughts on the event on my last post “Marketing Technology Breaking the Technology Barrier”. Besides…
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Marketing Technology Breaking The Technology Barrier |MarTech 2015
Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing much left to share after some inspiring posts and summary from great thought leaders like these ones: 9 big takeaways from MarTech conference by Scott Brinker Highlights from MarTech by Patrick…
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Guide to Driving Digital Transformation – A Start
I recently came across this interesting infographic by infomentum summarizing the key elements of driving digital transformation in an organization. You can view a video as well at the source post – TALKING TRANSFORMATION: THE CEOS GUIDE TO DEALING WITH DIGITAL DISRUPTION Besides the info-graphic though, some of the common steps that you would find…
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The Marketing Technology Underpinnings – Growth Factors
The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology and innovation and more importantly learn the art of applying the ever evolving landscape to solve business challenges and change consumer behaviors that ultimately prevent businesses from growth. In essence two…
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First Principles of a Global Marketing Technology Capability
As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…
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Dialogue with DMNews – The Marketing Technology Disruption
I recently gave a keynote at this year’s DMNews Marketing Technology and Innovation Summit in NY around what it meant to build global marketing technology and digital capabilities in a Fortune 100 and the notion of marketing technology disruption itself. As a prelude to the event, I had a great discussion with the lead editor…