-
What Makes a Marketing Technologist – Just Technology?
If there is one thing that struck a very strong chord with me in 2012, it has been the notion of MARKETING TECHNOLOGY and a strong need for MARKETING TECHNOLOGISTS in order to enable Marketing in a Digital World (yes not the same as Digital Marketing). The year of course started with a LOT of…
-
Global Mobile Commerce Trends [Infographic]
![Global Mobile Commerce Trends [Infographic]](https://inspiremartech.com/wp-content/uploads/2012/11/1058global-mobile-commerce-infographic-150x150.jpg)
This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to enlarge infographicNot surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.Tweetable stats:Australian mobile traffic to #ecommerce sites…
-
The “Mobile” Impact on Retail | Lowe’s In-Store App Battle With An Experience Assault
May the best experience win. As retailers evolve their strategies for handling the super-informed, smartphone-wielding consumer, the best defense is a good offense. Trying to thwart the new consumer look-up habit with store-only inventory or universal pricing seems to me a defensive response that drips desperation and in some measure, scapegoating. Much like the music…
-
Responsive Design – Great But Not The Holy Grail!!!
Let me start off by saying that this blog is NOT about undermining or questioning the value in a Responsive Design & Approach. In fact am in the middle of two reasonably sized responsive executions with a team of rock stars @ SapientNitro for leading brands and can’t wait to see them go LIVE. I…
-
Google Wallet with NFC
Originally published by: robgonda.com on 2012-05-25 16:27:05 by Rob Gonda Google officially rolled out its Google Wallet mobile payment system Monday. Is still in its infancy, but the system already shows a lot of promise. It uses a technology called NFC (Near Field Communication) to securely send your payments digitally. The only phone in the…
-
Smartphones Are First Choice For Second Screen
A clear majority of TV viewers (63%) are consulting a connected device while watching TV, a new IAB/Ipsos MediaCT study shows. But among those “second screeners” the smartphone was the most popular multitasking device among 45% of respondents — the tablet with 30% and the familiar computer with only 21%. The findings are part of…
-
myYearbook/MeetMe Leverage Mobile Virtual Currency As ‘Payment Platform In Your Pocket’
A year after cutting a deal to acquire the meetup network myYearbook, Quepasa will roll out a rebranding of the merged companies as MeetMe. The project will start in July at myYearbook.com. Citing comScore metrics, the combined companies say they are among the 40 most-trafficked sites online. myYearbook in particular saw a 40% rise in…