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Interview with Mayur Gupta, SVP, Head of Digital – Healthgrades
As published on MartechAdvisor on Feb 10th, 2016 by Ankush Gupta 1. Could you tell me a little about your background and how you came to be the SVP, Head of Digital at Healthgrades? It’s been an interesting journey full of mistakes, lessons learned and several twists & turns. I started off as a…
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Digital Transformation in Healthcare – CDOClub
I recently published my thoughts on driving digital transformation in healthcare on the CDOClub “5 Ways Chief Digital Officers Can Drive Digital Transformation in Healthcare”. Considering how easy it has become to drive innovation and disrupt traditional categories with new immersive ideas, it is shocking to see how far behind a multi-trillion dollar industry…
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A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk to me and then publish this dialogue on his blog. Here is an extract from there, take a read: Mayur was one of the first high-profile “chief marketing technologists” at a…
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How marketing technology could transform healthcare
As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer, you now shop for fresh groceries on your phone and expect them to be delivered at your doorstep in less than four hours. You call for a luxury SUV or a…
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Huffington Post – The 5 Cs of Digital Marketing
Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding…
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SocialMediaToday – My Dialogue with Drew Neisser
Originally published on SocialMediaToday by Drew Neisser In partnership with The CMO Club, The CMO of the Week series profiles CMOs who are shaping, changing and challenging the world of modern marketing. For Drew Neisser’s complete interview with CMO Award Winner Mayur Gupta, click here. Programmatic is about as nerdy as it gets in the world of marketing. It’s the…
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The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…
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VentureBeat – The right data management platform for an omni-channel view of your customers
View the original post at VentureBeat Big data has been getting a lot of attention for the past few years, but companies also need good ways to solve “smaller” data problems. One small-data problem is “data fragmentation,” where you collect data on your customer on various different devices but have no way to merge all…
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Financial Times – Kimberly-Clark competition helps to boost online engagement
View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology that would inspire customers to change their behaviour. In 2013, the maker of consumer household products such as Kleenex tissues, Andrex toilet paper and Huggies nappies set up a digital innovation…
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Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and…