The Growth Machine

Category: e-commerce

  • Managing the Madness – The Marketing Technology Explosion

    Managing the Madness – The Marketing Technology Explosion If you are a marketer or a technologist or both, I am sure you have by now seen Scott Brinker’s Marketing Technology Supergraphic that was published last week. It is an orchestration of 947 technology vendors in 43 categories and not yet complete because the landscape is…

  • SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

    From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading Web Experience Management Platform) is not just a flash in the pan. While it may sound like yet another technology acquisitions, I see this as a step towards the eventual “convergence”…

  • The Technology Dilemma – What Fuels your eStore Experience!!!

    What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s) online through an online store, you would have either asked or been asked this question a hundred times: Should you use your eCommerce platform to enable your store experience or should…

  • Digital Asset Management – Operations to Innovation!!!

    When the Henry Stewart Events team (organizers of the Digital Asset Management conference across the globe) asked me to speak at the Chicago event, my first reaction was why a conference on DAM and what is there to talk about. But it did not take me long to realize that the answer to the question…

  • Can online video drive sales?

    Can online video drive sales? In a recent conversation with Adam Burns, chief editor @ MeetTheBoss.TV I shared my thoughts on why and how online video is not just a primary engagement touchpoint for brands and consumers but also a fairly significant sales channel that drives both brand equity and sales. Video is unique, the…

  • Globalization – Marketing’s Biggest Challenge?

    Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around specific technologies and innovation that is happening around us, may be Data or rather “Big Data”, content, mobile and the list can go on. Interestingly though, while technology in general may…

  • Time for mOS – Marketing Operating System aka iOS? A Vision – Part I

    I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just kept procrastinating the work. But last night’s news on Oracle’s acquisition of Eloqua for a good $871 million dollar pushed me to share my dream of using an “mOS” – Marketing…

  • The Ecommerce Guide to Big Data [Infographic]

    The Ecommerce Guide to Big Data [Infographic]

    “Big Data” has been touted as the next “big thing” in ecommerce. But according to research by Edgell Knowledge Network, only 47% of retailers understand how to apply Big Data to their business. We can expect non-retail ecommerce to be similar.Big Data refers to a large set of data too complex to be handled by…

  • Omni-Channel Retail: A Term So Confusing, Even Those Doing it Best Don’t Know What it Means

    In the late 1990’s, I remember attending an e-commerce trade show and laughing with a group of colleagues about rapid rise of the term “CRM”. It was on the tip of everyone’s tongue in the conference sessions, and the exhibit hall was full of solution providers, most of them new, claiming to have the perfect,…

  • Global Mobile Commerce Trends [Infographic]

    Global Mobile Commerce Trends [Infographic]

    This week’s infographic looks at global trends in mobile commerce for smartphones and tablets. Mobify analyzed 200 million visitors to mobile commerce sites.Click to enlarge infographicNot surprising, China and India lead the charge in use of mobile devices, but I expected Japan and South Korea to be up there.Tweetable stats:Australian mobile traffic to #ecommerce sites…