The Growth Machine

Category: digital marketing

  • Buyer Behavior Helps B2B Marketers Guide The Buyer’s Journey

    Originally published by: Forrester | on 2012-10-04 13:28:20 by Lori Wizdo Today’s buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle. Although it varies greatly with product complexity and market maturity, today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before…

  • eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

    In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s final destination that has gone way beyond the traditional conversion or selling point. As a matter of fact, you may argue that the real journey or the true battle for the…

  • The New CRM: Content Relationship Marketing

    Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended audience? Is it building and/or maintaining relationships? Does it provide a third-party view of your organization?  According to an…

  • Shut That Off! Or Oversharing In The Age of Personal Broadcasting

    “You have to put this into a column,” my wife insists as the ER intern is stitching her index finger. “I should write about your slicing your finger with a hand blender?,” I snarked as I filmed the procedure with my iPad. “But I think you will get points at least for delaying your self-assault…

  • Approach to Responsive Design | User Experience in Context

    I will admit that until last year, I perceived Responsive Design to be just a front-end development methodology, a combination of css media queries and javascript to deliver a ubiquitous web experience across devices, resolutions, screen sizes and orientations. A closer experience this year has made me realize the opportunities and challenges responsive brings –…

  • Behold: The First Video Taken with Google Glasses

    Google unveiled on Friday the first video taken with its sci-fi eyewear concept, Project Glass. The topic: jumping and flipping on a trampoline, doing a backflip while wearing Google glasses. Google launched its Project Glass goggles on Google+ in April, and the news sent the concept of Google’s futuristic glasses — which would project augmented…

  • Facebook Is Looking At Another Big Acquisition: It Might Buy Web Browser Opera (FB)

    Facebook Is Looking At Another Big Acquisition: It Might Buy Web Browser Opera (FB)

    Summary Opera is a web browser developed by Opera Software. It handles internet tasks like displaying websites, e-mail, managing contacts, downloading files via BitTorrent, and reading webfeeds. It was released in December of 1996…. More »

  • Save The Cleverness And Keep The CRM

    When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we all know, have everything to do with subject lines. There’s no question that very clever subject lines give emarketers terrific open rates. We’ve seen them all, and at one time or…

  • A Digital Experience Platform – Beyond just a WCM

    Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to information and a higher expectation for relevant and personalized content at their finger tips anytime & anywhere. Conventional approach by marketers to this complexity has been rather ad-hoc and disparate in…

  • SCRAM! -Harnessing Social Customer Relationship Application Management

    If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. What is SCRAM? Social Customer Relationship Application Management; the SocMe version of a web form where users “connect”…