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Financial Times – Kimberly-Clark competition helps to boost online engagement
View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology that would inspire customers to change their behaviour. In 2013, the maker of consumer household products such as Kleenex tissues, Andrex toilet paper and Huggies nappies set up a digital innovation…
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Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and…
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Navigating Through the DMP Outburst – Enabling The Omni-Channel Vision
It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities to solve consumer needs and gaps. While Big Data has been the old new kid on the block for a while and understandably critical for certain types of organizations more so…
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The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?
I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood, one emotion and desire that everyone regardless of where they sit have unequivocally expressed has been to “PUT THE CONSUMER AT THE CENTER”. Ironically enough though, we have consistently failed in…
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Data Convergence – The Marketing Glue For The Omni-Channel Reality
Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve for “small data”, akin to…
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Marketing Technology Breaking The Technology Barrier |MarTech 2015
Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing much left to share after some inspiring posts and summary from great thought leaders like these ones: 9 big takeaways from MarTech conference by Scott Brinker Highlights from MarTech by Patrick…
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Programmatic – It Was Never About Technology But Changing Human Behavior
I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It’s a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation of great technological solutions that…
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CMSWire – The Marketing Technology Explosion: A Blessing or a Curse?
View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW. The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media,…
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AdNews – Marketers are channel-obsessed but must find the human in ad tech
I recently presented for the first time in Sydney, Australia at an iAB Australia event on the evolution of programmatic. As I have been doing off late, I emphasized the need to bring the human back into the technology world, whether that’s MarTech or AdTech (personally i don’t isolate these as different worlds). It was…
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The Marketing Technology Underpinnings – Growth Factors
The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology and innovation and more importantly learn the art of applying the ever evolving landscape to solve business challenges and change consumer behaviors that ultimately prevent businesses from growth. In essence two…