Mayur Gupta Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

Rise of the Chief Marketing Technologist

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Chief Marketing Technologist

A colleague of mine, part of our global marketing technology capability team recently shared this presentation with me on the “Rise of the Chief Marketing Technologist”, a study they had done in Korea as part of a group called Harvard Business Review Forum Korea, using the original post on the same topic that was published recently by Scott Brinker and Laura McLellan on HBR. This was one of the simplest yet powerful presentations on the need for “marketing technology” that was put together by the team. It also goes to show that the need to converge marketing and technology as a core capability is universal and seemingly more prevalent in markets where the consumer has truly become digital and where marketing has shifted from the traditional notion of “digital marketing” or marketing in a digital island to “marketing in a digital world”.

Please take a read:

 

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Mayur Gupta
Mayur Gupta Growth @ Spotify. Dreamer + Doer + Connecting Dots.. Angel Investor. Blogger. Cricket, Tennis & Nichiren Buddhism. My 3 girls. All views re my own.

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