The Growth Machine

Tag: WCM

  • The Technology Dilemma – What Fuels your eStore Experience!!!

    What Fuels your eStore Experience!!! If you are a retailer or a brand that is trying to get into the business of selling product(s) online through an online store, you would have either asked or been asked this question a hundred times: Should you use your eCommerce platform to enable your store experience or should…

  • A Digital Experience Platform – Beyond just a WCM

    Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to information and a higher expectation for relevant and personalized content at their finger tips anytime & anywhere. Conventional approach by marketers to this complexity has been rather ad-hoc and disparate in…