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CMSWire – Fragmentation Is Holding Marketing Back
In one of my recent posts on CMSWire, I shared some of the key “FRAGMENTATION” challenges holding brands back from achieving the ultimate omni-channel consumer experience and possible areas of “CONVERGENCE” needed to overcome the gaps. Take a read: What do omnichannel marketing and winning a Formula One race on flat tires have in common? Simple…
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MobileMarketer – Building brands in a digital world requires versatile specialists
Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies…