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Huffington Post – The 5 Cs of Digital Marketing
Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding…
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The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…
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Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and…
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First Principles of a Global Marketing Technology Capability
As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…