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Smartphones Are First Choice For Second Screen
A clear majority of TV viewers (63%) are consulting a connected device while watching TV, a new IAB/Ipsos MediaCT study shows. But among those “second screeners” the smartphone was the most popular multitasking device among 45% of respondents — the tablet with 30% and the familiar computer with only 21%. The findings are part of…
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myYearbook/MeetMe Leverage Mobile Virtual Currency As ‘Payment Platform In Your Pocket’
A year after cutting a deal to acquire the meetup network myYearbook, Quepasa will roll out a rebranding of the merged companies as MeetMe. The project will start in July at myYearbook.com. Citing comScore metrics, the combined companies say they are among the 40 most-trafficked sites online. myYearbook in particular saw a 40% rise in…