The Growth Machine

Tag: oracle

SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation

From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading Web Experience Management Platform) is not just a flash in the pan. While it may sound like yet another technology acquisitions, I see this as a step towards the eventual “convergence”…

November 22, 2013
Globalization – Marketing’s Biggest Challenge?

Globalization – Marketing’s Biggest Challenge? A great question to ask and I can bet you that 9 out of 10 answers would be around specific technologies and innovation that is happening around us, may be Data or rather “Big Data”, content, mobile and the list can go on. Interestingly though, while technology in general may…

July 1, 2013
mOS – Marketing Operating System | A Vision Part II

As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for what’s going to follow. As we kick start our digital & marketing efforts for 2013, a lot of expectations have been set around innovation & expansion of key marketing trends: Big…

January 10, 2013
Time for mOS – Marketing Operating System aka iOS? A Vision – Part I

I have been wanting to write up something on what I expect as the ultimate point for Marketing Automation & Innovation but I just kept procrastinating the work. But last night’s news on Oracle’s acquisition of Eloqua for a good $871 million dollar pushed me to share my dream of using an “mOS” – Marketing…

December 22, 2012
Larry Ellison – What The Hell Is Cloud Computing?

Oracle CEO Larry Ellison shares his views about “cloud computing”, the latest fashion in the computer industry, in remarks to financial analysts on September 25, 2008.

February 29, 2012