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The Always-On Customer Obsessed Organization
There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center…
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No Such Thing As A “CRM Campaign”
I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…
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Forbes – The Act Of Convergence: How Marketing And Technology Are Connecting The Dots In Healthcare Today
As published on Forbes by Patrick Spenner – I enjoyed my discussion with Patrick as we discussed the transformation in healthcare at the intersection of marketing, technology and data; bringing a fundamental shift from volume of care to value of care. Here is a transcript, take a read: I recently sat down with Mayur Gupta,…
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A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk to me and then publish this dialogue on his blog. Here is an extract from there, take a read: Mayur was one of the first high-profile “chief marketing technologists” at a…
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Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and…
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Navigating Through the DMP Outburst – Enabling The Omni-Channel Vision
It’s fascinating and intriguing to see how fast the digital world is evolving and how quickly we are changing directions and unraveling new opportunities to solve consumer needs and gaps. While Big Data has been the old new kid on the block for a while and understandably critical for certain types of organizations more so…
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The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?
I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood, one emotion and desire that everyone regardless of where they sit have unequivocally expressed has been to “PUT THE CONSUMER AT THE CENTER”. Ironically enough though, we have consistently failed in…
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Data Convergence – The Marketing Glue For The Omni-Channel Reality
Data has now become synonymous with “Big Data” which is good and bad. Good because it has brought a huge focus and investment into a reasonably big problem and an even bigger opportunity for the betterment of human life. It is bad because it has overshadowed the need to solve for “small data”, akin to…
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eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology
Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are…
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CMSWire – The Marketing Technology Explosion: A Blessing or a Curse?
View the original post on CMSWire My first two reactions to Scott Brinker’s super infographic covering the marketing technology landscape were: WOW and WOW. The first wow — Wow, we have come a long way. There’s been a tremendous amount of innovation, evolution and exploration of data and technology across the broad categories of Media,…