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The New Marketer – From T-Shaped to Pi-Shaped
Ashley Friedlein, the CEO of Econsultancy, has a great op-ed in Marketing Week today, Why modern marketers need to be pi-people. That’s “pi” as in the capital Greek letter pi that looks like this: Ī . It’s a riff on the label “T-shaped people” that has been popularized in digital marketing over the past few years.…
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Investing in Marketing Technology Future – Marketing Technology Office
Originally published by: Forrester on 2011-10-24 13:28:20. Written by Robert Brosnan | Suresh VittalĀ MARKETING RISKS SUCCUMBING TO TECHNOLOGY SPRAWL To compete in the age of the customer, marketing departments must increase technology investments to facilitate the capture, analysis, and application of customer data. (see endnote 1) The knot of proliferating channels, rapidly evolving behavior,…