Tag: modern marketing

  • With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    With Its Eye On Consumers, HealthCare Shifts From Volume To Value

    As originally published on AdExchanger – Healthcare Shift from Volume to Value I used to hear that health care was behind other industries when it comes to digital technology adoption and delivering immersive consumer experiences. It may be behind CPG, retail, finance and travel, but it is by no means slower. The industry is evolving […]

  • The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still […]