Tag: mobilemarketing

  • MobileMarketer – Building brands in a digital world requires versatile specialists

    Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies…