Tag: Marketing Technology Capability

  • First Principles of a Global Marketing Technology Capability

    First Principles of a Global Marketing Technology Capability

    As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all…