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SiteCore Acquires CommerceServer – From Technology Fragmentation to Consolidation
From technology fragmentation to consolidation The recent (2 days ago to be precise) acquisition of CommerceServer.net (a leading eCommerce platform) by SiteCore (a leading Web Experience Management Platform) is not just a flash in the pan. While it may sound like yet another technology acquisitions, I see this as a step towards the eventual “convergence”…
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mOS – Marketing Operating System | A Vision Part II
As the year ends, a lot gets written on what worked and what did not work through the year and more interestingly “predictions” for what’s going to follow. As we kick start our digital & marketing efforts for 2013, a lot of expectations have been set around innovation & expansion of key marketing trends: Big…