Tag: Lifetime Value Management

  • When Customer Relationship Means Growth

    When Customer Relationship Means Growth

    When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and accelerating business growth. The vast amount of data at our fingertips and the evolution in technology has made marketing more targeted, relevant, measurable and more accountable. The change…

  • How marketing technology could transform healthcare

    How marketing technology could transform healthcare

    As posted originally on Scott Brinker’s blog chiefmartec.com “How marketing technology could transform healthcare” We live in a digital world where, as a consumer, you now shop for fresh groceries on your phone and expect them to be delivered at your doorstep in less than four hours. You call for a luxury SUV or a…