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AdExchanger – Digital Marketing Technologists Tackle The Data, Content And Commerce Collision
View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms…
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Harvard Business Review – The Rise of the Chief Marketing Technologist
The Rise of the Chief Marketing Technologist by Scott Brinker and Laura McLellan Artwork: Markus Linnenbrink, EVERYWHEREALLTHETIMEEVERYTHING, 2009, epoxy resin, pigments, 20″ x 39″ x 82″ Marketing is rapidly becoming one of the most technology-dependent functions in business. In 2012 the research and consulting firm Gartner predicted that by 2017, a company’s chief marketing…