A Dialogue with Scott Brinker – Marketing technology? Digital? It should be #HumanFirst
As posted by Scott Brinker on his blog post chiefmartec.com – Marketing technology? Digital? It should be #HumanFirst Scott was kind enough to talk to me and then publish this dialogue on his blog. Here is an extract from there, take a read: Mayur was one of the first high-profile “chief marketing technologists” at a […]
Founding Principles of Enabling an Omni Channel Strategy
There has been enough said and written about Omni Channel Experiences from two perspectives – Firstly, why it is unreal and still a myth through my own posts like The Omni Channel Paradox, Omni Channel Far From Being a Reality and others. Secondly what an Omni Channel experience really means for brands and consumers and […]
The Perfect Imperfection – The Technology & Channel Obsession |#HumanFirst?
I think if there is one thing in the world of marketing that hasn’t changed, one statement that has been consistently written with blood, one emotion and desire that everyone regardless of where they sit have unequivocally expressed has been to “PUT THE CONSUMER AT THE CENTER”. Ironically enough though, we have consistently failed in […]