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SCRAM! -Harnessing Social Customer Relationship Application Management
If you’ve been following the trends recently in Social Media you are no doubt watching a new revolution taking hold; brands and retailers creating customer tools using SCRAM and reaping the benefits of the data it provides. What is SCRAM? Social Customer Relationship Application Management; the SocMe version of a web form where users “connect”…
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Facebook Is Your New CRM
Fool me once, shame on me. Fool me twice, punish me with telemarketer calls! Forget everything you have read about CRM needing to be a tool you install, a program that you launch, or a team of “experts” you need to hire. After watching the Facebook “fMC” webcast and the new FB tools launching, Facebook…