Tag: data driven

  • Marketing as a Growth Engine – Podcast with Erich Joachimsthaler

    Marketing as a Growth Engine – Podcast with Erich Joachimsthaler

    Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast Series”. Amongst other things, we discussed: ·      The transformation of marketing into a growth engine ·      The need to drive growth across the brand, the user base and user value ·      The principles of […]

  • The Always-On Customer Obsessed Organization

    The Always-On Customer Obsessed Organization

    There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center […]