Tag: customer-led

  • Financial Times – Kimberly-Clark competition helps to boost online engagement

    Financial Times – Kimberly-Clark competition helps to boost online engagement

    View the original interview on ft.com US-based consumer goods company Kimberly-Clark has invested in a number of start-ups in an effort to discover technology that would inspire customers to change their behaviour. In 2013, the maker of consumer household products such as Kleenex tissues, Andrex toilet paper and Huggies nappies set up a digital innovation…