The Growth Machine

Tag: crm

  • Marketing as a Growth Engine – Podcast with Erich Joachimsthaler

    Marketing as a Growth Engine – Podcast with Erich Joachimsthaler

    Recently I had the pleasure to sit down with Erich Joachimsthaler, the CEO and Founder of Vivaldi in his “Business of Platforms, Video Podcast Series”. Amongst other things, we discussed: ·      The transformation of marketing into a growth engine ·      The need to drive growth across the brand, the user base and user value ·      The principles of…

  • When Customer Relationship Means Growth

    When Customer Relationship Means Growth

    When Customer Relationship Means Growth Marketing has evolved substantially, from the times of the “Mad Men” and witty creative ads and billboards, to driving user engagement and accelerating business growth. The vast amount of data at our fingertips and the evolution in technology has made marketing more targeted, relevant, measurable and more accountable. The change…

  • The Always-On Customer Obsessed Organization

    The Always-On Customer Obsessed Organization

    There are many anomalies in the business world today. None bigger than the intent to put the customer at the center of our ecosystem or being “customer-obsessed”. While 9 out of 10 organizations would claim to do it, 9 out of 10 actually don’t end up doing it. While the customer is at the center…

  • No Such Thing As A “CRM Campaign”

    No Such Thing As A “CRM Campaign”

      I recently published an article on AdExchanger on why CRM was way beyond just a technology or a channel. In fact, I strongly question if CRM is even a capability that can be boxed into any single bucket — Consumer Relationship is an objective and if you do the right things, it’s an outcome.…

  • eCommerce vs Digital Landscape OR eCommerce Within Digital Landscape?

    In an ever evolving and highly complex digital landscape, nothing is a simple straight line let alone the consumer journey or even the consumer’s final destination that has gone way beyond the traditional conversion or selling point. As a matter of fact, you may argue that the real journey or the true battle for the…

  • The New CRM: Content Relationship Marketing

    Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended audience? Is it building and/or maintaining relationships? Does it provide a third-party view of your organization?  According to an…

  • BIG DATA – More Than Just BIG!!!

    If all the hype & deluge of headlines, articles & advanced analytics and reporting material is anything to go by, BIG DATA is the next big thing. At times you may even wonder what have we been doing in the name of analytics & insight generation thus far. So how much of the hype is…

  • Save The Cleverness And Keep The CRM

    When online marketers think about developing email campaigns, they typically focus on two areas: open rates and conversions. And the open rates, as we all know, have everything to do with subject lines. There’s no question that very clever subject lines give emarketers terrific open rates. We’ve seen them all, and at one time or…

  • A Digital Experience Platform – Beyond just a WCM

    Today’s digital marketing landscape is a complex ecosystem created by emerging touch points and new inter-dependent media channels. Consumers now have direct access to information and a higher expectation for relevant and personalized content at their finger tips anytime & anywhere. Conventional approach by marketers to this complexity has been rather ad-hoc and disparate in…