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The 5 Cs of Modern Marketing in an Era of Consumer and Convergence
5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still…
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Programmatic – It Was Never About Technology But Changing Human Behavior
I have for long maintained how as marketers and technologists, as brands and agencies we are all struggling with either a channel obsession or a capability and technology obsession. It’s a mindset that is often distracted with the possibilities and the shine of new technology; the root cause for creation of great technological solutions that…
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The Marketing Technology Underpinnings – Growth Factors
The marketing technology underpinnings – growth factors For long I have been challenging myself to simplify the complexity behind the proliferation of marketing technology and innovation and more importantly learn the art of applying the ever evolving landscape to solve business challenges and change consumer behaviors that ultimately prevent businesses from growth. In essence two…