Tag: CMO

  • Huffington Post – The 5 Cs of Digital Marketing

    Huffington Post – The 5 Cs of Digital Marketing

    Originally published by Vala Afshar on Huffington Post As written by Vala in his column: One of my favorite digital marketing thought leaders is Gartner research vice president Jake Sorofman – follow Jake on Twitter at @jakesorofman. Sorofman recently wrote a post titled “The ABCs of Digital Marketing” where he used the entire alphabet (excluding […]

  • The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    The 5 Cs of Modern Marketing in an Era of Consumer and Convergence

    5 Cs of Modern Marketin The last few months I have written an awful lot around Seamless Experiences and Omni-Channel complexities, which also reflect my own struggles and desire to learn and understand the space, both from a strategy and execution standpoint. I have tried to focus on reasons why both of these are still […]

  • Consumer – The Missing Seat in the C-Suite

    Consumer – The Missing Seat in the C-Suite

    Consumer – The Missing Seat in the C-Suite Earlier this week I had a great opportunity to be part of a panel along side David Mathison at the C-Suite Network Conference run by Jeffrey Hayzlett, former CMO at Eastman Kodak and now the host of C-Suite with Jeffrey Hayzlett on Bloomberg. Not that David needs […]

  • AdExchanger – Digital Marketing Technologists Tackle The Data, Content And Commerce Collision

    AdExchanger – Digital Marketing Technologists Tackle The Data, Content And Commerce Collision

    View the original interview on AdExchanger The digital marketing technologist isn’t exactly a new kid on the block in the enterprise, given Gartner’s prediction – in 2012 – that 70% of companies employed one. But the job title has definitely evolved as many of the technologies that fuel brands’ consumer interactions – from data-management platforms […]

  • Marketing Technology Breaking The Technology Barrier |MarTech 2015

    Marketing Technology Breaking The Technology Barrier |MarTech 2015

    Marketing Technology Breaking The Technology Barrier I guess it’s my turn now to throw my hat into the ring even though there is nothing much left to share after some inspiring posts and summary from great thought leaders like these ones: 9 big takeaways from MarTech conference by Scott Brinker Highlights from MarTech by Patrick […]

  • eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology

    eMarketer – Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology

    Kimberly-Clark Seeks Data Behavior Mix from Marketing Technology I recently had a dialogue with the eMarketer team on the evolution and future possibilities of Marketing Technology, you can view the original interview “Kimberly Clark Seeks Data Behavior Mix from Marketing Technology”: While one marketing technology partner might seem like a no-brainer, most major brands are […]

  • First Principles of a Global Marketing Technology Capability

    First Principles of a Global Marketing Technology Capability

    As Scott Brinker had said in one of his recent; it’s truly an incredible time to be working in marketing — and, even more so, marketing technology. The innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing overall. But as we all […]

  • eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

    eMarketer Interview – Driving Behavioral Changes Through Marketing Technology

    eMarketer recently conducted a series of interviews with a number of CMOs, Chief Marketing Technologists, CTOs and CIOs as part of a conscious focus on the intersection of Marketing, Technology and Innovation; an attempt to guide marketing leaders on the challenges and nuances of both ignoring this intersection as well as being able to successfully […]

  • AdExchanger – Is Human The New Technology?

    Is Human The New Technology Originally published on AdExchanger – How do we put the humans at the center of the Marketing Tech Ecosystem These are interesting times in the growth of marketing technologies, which are consolidating and diversifying simultaneously. While the consolidation is slow, it is being triggered by frequent acquisitions spearheaded by the […]

  • MobileMarketer – Building brands in a digital world requires versatile specialists

    Originally published by Lauren Johnson March 6, 2014 Kimberly-Clark’s products SAN ANTONIO, TX – A Kimberly-Clark executive at eTail West 2014 discussed a series of digital trends that are moving conventional marketing skills to include a comprehensive understanding of creative, strategy and finance. The CPG brand executive laid out the trends in the “Driving Business Strategies […]